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This announcement is an commercial for the needs of the Prospectus Regulation Guidelines of the Monetary Conduct Authority (“FCA“) and never a prospectus and never a proposal to promote, or a solicitation of a proposal to subscribe for or to amass securities. Neither this announcement nor something contained herein shall type the idea of, or be relied upon in reference to, any provide or dedication in any respect in any jurisdiction. Traders shouldn’t buy or subscribe for any transferable securities referred to on this announcement besides on the idea of data contained within the prospectus (the “Prospectus“) in its remaining type anticipated to be revealed by Leaf Cellular Inc. sooner or later in reference to the proposed admission of its abnormal shares to the usual itemizing section of the Official Listing maintained by the FCA and to buying and selling on the London Inventory Alternate plc’s Principal Marketplace for listed securities. Copies of the Prospectus will, following publication, be out there for inspection from https://leafmobile.io/

Leaf Cellular Inc.

Intention to Float on the Principal Market of the London Inventory Alternate

(“LEAF Cellular” or “the Firm”)

Leaf Cellular Inc. (TSX:LEAF)(OTCQB:LEMLF), a number one Canadian free-to-play cell sport group, is happy to announce its intention to affix the Principal Market of the London Inventory Alternate (“LSE”) this winter.

The Firm, which began buying and selling its widespread shares on the Toronto Inventory Alternate (“TSX“) on February 10th, 2021, will assume a dual-listed construction. The Firm’s widespread shares will proceed to be listed and commerce on the TSX in Canada beneath the image “LEAF”, in addition to commerce on the OTC Markets Group’s OTCQB Market in the US beneath the image “LEMLF”.

The Firm intends to lift gross proceeds of roughly CAD$10 million and the flotation is predicted to worth LEAF Cellular at roughly £130m.

This secondary London itemizing is a part of LEAF’s development technique and brings Canada’s largest free-to-play cell sport group to the LSE. The web proceeds of the capital elevating might be used to additional scale the enterprise.

LEAF is working inside a fast-growing sector with a quickly growing whole addressable market. Cellular Video games are the world’s hottest type of gaming. Cellular video games are anticipated to achieve 2.6 billion gamers and generate revenues of USD$90 billion in 2021, representing greater than half of the worldwide video games market when it comes to income, in keeping with Newzoo knowledge. Video games are additionally essentially the most dominant class inside the cell purposes ecosystem with gaming accounting for extra income on iOS than each different class mixed. Video games accounted for 66% of all ‌App Retailer‌ income in 2020, in keeping with Sensor Tower knowledge which additionally discovered that roughly USD$47.6 billion was spent on iOS video games in 2020, up 25% from 2019.

Darcy Taylor, Founder and CEO of LEAF Cellular, mentioned: “The cell video games market will acquire growing recognition within the subsequent ten years, with free-to-play video games performing because the trade’s foremost section. London is a worldwide hub for video gaming, artistic industries and technological innovation and a London Inventory Alternate itemizing will assist LEAF Cellular to place itself on the forefront of the sector’s development. Furthermore, the twin itemizing will present us with a springboard to attain our formidable development goals in Europe and improve our entry to London’s deep and superior capital markets.”

Causes for LSE itemizing

LEAF considers that admission to buying and selling on the Principal Market of the LSE will:

  • Enable the Firm to entry a wider vary of potential traders and broaden its investor base;
  • Allow the Firm to achieve institutional traders within the U.Okay. and Europe;
  • Improve share buying and selling liquidity;
  • Help the Firm in establishing a European base of operations in London because it expands by way of M&A actions and the hiring of further employees; and
  • Increase the profile of the Firm because the U.Okay. capital markets are recognised by each U.Okay. and worldwide gaming firms and the U.Okay. enjoys a complicated investor base acquainted with the sector.

Firm highlights

LEAF was integrated in 2018 with the target to guide the free-to-play cell sport house by way of a distributed improvement & publishing studio construction and proprietary Recreation Package software program that may change the framework of cell sport firms. LEAF is the mum or dad firm of a gaggle comprising working subsidiaries LDRLY, a developer and writer of ‘informal or idle cell video games’* for cell that was acquired on April 17th 2020, and East Facet Video games (“ESG”), a cell sport developer and writer specialising in free-to-play informal cell video games that was acquired on 5 February 2021.

The Firm is a developer and writer of informal cell video games which can be appropriate for play on a variety of gadgets, together with cell phones and tablets. The Firm’s revenues are primarily generated by way of in-app purchases or in-game promoting bought to 3rd events. Moreover, the Firm derives earnings from the licensing of proprietary software program know-how “Recreation Package” to 3rd celebration builders. The Firm pursues a development technique based mostly on broadening the sport portfolio, rising the viewers, growing income from proprietary know-how and buying accretive M&A targets.

LEAF Cellular income yr to this point as of Sept 30, 2021’s as reported was CAD$64.6 million, a 32.1% rise in comparison with the identical interval final yr.

The Firm is finest recognized for well-known franchise sport titles and at the moment publishes and operates an 11-game portfolio. Amongst these, a few of ESG’s profitable franchise titles embrace Trailer Park Boys: Grea$y Cash, at the moment streaming on Netflix; RuPaul’s Drag Race Celebrity, based mostly on the award-winning actuality TV present; Archer: Hazard Cellphone; and It is All the time Sunny: The Gang Goes Cellular.

RuPaul’s Drag Race Celebrity is the latest addition to the ESG secure of video games. Following its worldwide launch final month, the sport has been downloaded over a million instances and has averaged over 150,000 Each day Lively Customers. The sport has additionally ranked within the prime 100 grossing iOS video games in 40 nations in keeping with AppAnnie knowledge, which additionally discovered that the sport reached the #1 ranked position enjoying iOS sport in 44 nations.

Equally, LDRLY’s main counterculture sport portfolio contains hit titles reminiscent of Cheech and Chong Bud Farm and Bud Farm – Idle Tycoon that are a part of the favored cell sport franchise, Bud Farm, that has been performed by over 40 million individuals world wide since launch. LEAF’s upcoming pipeline contains The Workplace: By some means We Handle, impressed by the U.S. model of NBC’s The Workplace.

The Firm is happy to offer retail traders the chance to take part within the increase solely by way of the PrimaryBid cell app out there on the Apple App Retailer and Google Play. PrimaryBid doesn’t cost traders any fee for this service.

Tennyson Securities is performing as Bookrunner and Company Dealer for the Firm.

For additional data please contact:

Leaf Cellular Inc.

Darcy Taylor,

Chief Govt

by way of Tancredi +44 207 887 7633

Tennyson Securities

Company Dealer

Peter Krens

+44 7960 934 405

PrimaryBid

Retail Dealer

James Deal / Fahim Chowdhury

enquiries@primarybid.com

Tancredi Clever Communication

Media Relations

Salamander Davoudi

Helen Humphrey

Benedetta Negri da Oleggio

Fabio Galloni Roversi Monaco

leafmobile@tancredigroup.com

+44 7957 549 906

+44 7449 226 720

+44 7838 029 970

Notes to Editors

Sector Overview

Informal and idle video games* are a section inside the cell video games market typified by evolving narratives and techniques, simple to be taught gameplay, and video games that may be performed in a couple of minutes or run by themselves for lengthy intervals of time. They’re focused at a mass market viewers and are usually appropriate for play on a variety of gadgets, together with cell phones and tablets. An informal or idle sport is one by which step-by-step development is a outstanding characteristic of the gameplay.

The cell video games market is predicted to develop by 4% year-on-year in 2021 and can proceed to develop sooner than the full video games market as much as 2023, in keeping with Newzoo.

In-game promoting supplies a further development tenet. As cell video games develop into more and more fashionable, advertisers have develop into extra considering utilising the medium to achieve customers. Primarily based on knowledge from App Annie, 74% of promoting on cell apps is delivered by way of video games, which the Firm believes displays the realisation by advertisers that avid gamers now not skew youthful and could be a methodology of reaching all kinds of demographics. In accordance with TechCrunch3, the common age of a gamer in 2019 was 36.3 versus 27.7 in 2014, and the gender combine is now 51% feminine.

Recreation Package

The Firm’s key proprietary know-how is owned and developed by ESG. ESG’s core software program know-how, often known as “Recreation Package”, is an internally developed proprietary sport framework for lowering the event time to marketplace for cell video games, thereby lowering price and de-risking by growing every sport’s probability of success with its confirmed monetisation framework. The common time to construct and launch a cell sport is twelve to eighteen months. With Recreation Package’s Idle style framework, improvement groups can minimize manufacturing time reducing the price and time-to-market. LEAF additionally licences Recreation Package-Idle to 3rd celebration builders by way of a SaaS enterprise and income share mannequin. The Firm pursues income diversification from builders utilizing the Recreation Package-Idle platform, permitting the Firm to decrease danger however keep upside. LEAF has additionally developed different kits, reminiscent of Recreation Package-NFT, which permits for NFTs in cell video games.

Management

The Firm advantages from an skilled workforce with a confirmed observe file in IP administration and advertising and marketing, sport improvement and publishing, together with over 60 years of mixed expertise on cell video games with: Hothead Video games, Magellan Interactive, ESG, Nexon and over 50 years of mixed expertise in IP administration & advertising and marketing with: CAA, Artistic Labs, IMG (Now Endeavor), twentieth Century Fox. The Board at the moment contains 5 Administrators, who collectively have intensive expertise in funding, company finance and enterprise acquisition, operation and improvement within the informal gaming sector and are effectively positioned to implement the Firm’s technique.

Senior Administration

Darcy Taylor, Chief Govt Officer

Darcy has over 20 years of senior expertise constructing firms and types in Asia, Europe and North America. He has a confirmed observe file in C-suite and senior management roles at IMG Canada (now Endeavor LLC), Logic Applied sciences Inc, JT Worldwide S.A. and MASEV Communications Inc. His expertise spans company, company, and entrepreneurial environments. Presently Darcy is a non-executive director of Mobile Items plc, a publicly listed firm on the Principal Market of the London Inventory Alternate (LSE: CBX).

Jim MacCallum, CFO

Mr. MacCallum has over 20 years of worldwide monetary and operational govt expertise with multinational public firms and “Large 4” accounting corporations. He has intensive capital markets, acquisitions, and monetary reporting expertise, and has labored in Canada, the US and Europe. For the previous six years, Mr. MacCallum has served in numerous finance roles, most not too long ago as SVP, Finance and Treasurer, and former CFO, at Westport Gas Techniques (NASDAQ: WPRT, TSX: WPRT). Previous to Westport, he was Vice President, Finance at Absolute Software program (TSX: ABST) and served in a number of more and more senior monetary roles at Cisco Techniques, Inc. Mr. MacCallum is a Chartered Skilled Accountant (CPA, CA) along with being a Chartered Monetary Analyst (CFA) and holds a B.A. Economics diploma from the College of British Columbia and a graduate of the Superior Administration Program at Harvard Enterprise Faculty.

Josh Nilson, Studio Head, East Facet Video games

With over 20 years in video games and tech, the East Facet Video games (ESG) co-founder and ex-CEO is constant to drive the enterprise and tradition at ESG. Below his management, ESG’s awards in 2020 included Pocket Avid gamers Prime 50 Cellular Recreation Makers, Globe and Mail Prime 400 Canada’s Prime Rising Firms, the winner within the first ever BC Enterprise “Enterprise of Good Awards” within the Indigenous Prosperity class.

Board of Administrators

Michael Scott (“Mike”) Edwards, Chairperson, Company Secretary and Director

Mr. Edwards has a wealth of expertise in constructing and scaling shopper know-how firms in personal and public markets, together with as an investor in Punch’d (acquired by Google), Wander (later acquired by Yahoo), Summify (acquired by Twitter), BlueBat Video games (acquired by Novomatic Group, Retsly (acquired by Zillow) and Password Field (acquired by Intel). He co-founded LX Ventures, a publicly listed shopper web foundry that acquired and scaled Mobio Applied sciences. Mr. Edwards co-founded Wyley Interactive, a cell sport engagement platform, which was acquired by Zynga, and he co-founded Artistic Labs, a enterprise capital backed startup foundry that builds shopper know-how firms by leveraging the Artistic Artist Company’s entry to expertise and viewers.

Gilbert Jason Walter (“Jason”) Bailey, Chief Income Officer and Director

Mr. Bailey is a founding father of ESG. He’s thought of one in all Canada’s most skilled gaming entrepreneurs. Previous to ESG, Mr. Bailey was a founding father of Tremendous Rewards, which he bought in 2009. Tremendous Rewards was a social sport monetisation platform which helped pioneer the free to play sport mannequin that’s ubiquitous at this time. Over the past twenty years, he has been mentor to and investor in a wide range of Canadian startups and know-how firms.

Jonathan Franklin Bixby, Director

Mr. Bixby is a seasoned know-how entrepreneur in each the personal and public sector. He’s the co-founder of a variety of important firms together with Koho Monetary, Canada’s largest challenger financial institution, Guild Esports PLC (a listed Esports firm on the LSE with David Beckham) and Blue Mesa Well being (acquired by the Virgin Pulse). Mr. Bixby is a board member of CTO.AI and a former Chairman of the Board of Argo Blockchain PLC (LSE Listed) and Darkvision Applied sciences (acquired by Koch Industries). He’s a strategic adviser to Fastly (NASDAQ).

Franklin Derek (“Derek”) Lew, Director

Mr. Lew is the President, Chief Govt Officer and a director of GrowthWorks Capital Ltd. (“GWC”), and the President and Chief Govt Officer and/or a director of sure managed funds and working subsidiaries of GWC, all of that are lively enterprise capital traders. Mr. Lew can be a Accomplice with Initio Group Inc. (“Initio”), a Vancouver-based early-stage angel funding agency, and is a lawyer with expertise within the areas of company, industrial and actual property legislation. As CEO of GWC, and at Initio, Mr Lew is concerned in overseeing these corporations’ enterprise capital and angel investments, respectively. Mr. Lew was Chair of the British Columbia Innovation Council (now “Innovate BC”) (2013 – 2018), the Crown company of the Province of British Columbia accountable for the development of modern companies and entrepreneurs within the province. Lively in his neighborhood, Mr. Lew is a director of the Frank and Joan Lew Charitable Belief and the FJL Housing Society, which focuses on issues associated to social housing in Vancouver’s Downtown Eastside. Mr. Lew holds a Bachelor of Arts from the College of British Columbia and a Bachelor of Legal guidelines from the College of Alberta and is a member of the Regulation Society of British Columbia.

Birgit Troy, Director

Ms. Troy at the moment serves because the COO / CFO of Canalyst. Previous to becoming a member of Canalyst, Ms. Troy was a Portfolio CFO at Volaris Group, the most important working group beneath Constellation Software program (“CSU”), one in all Canada’s main know-how firms. Over the past 5 years, she has led M&A efforts to amass and combine 15 working firms into Constellation Software program. Previous to Volaris, Ms. Troy was the CFO of Incognito Software program Techniques (acquired by Volaris) and VP Finance of TSO Logic (acquired by Amazon) and Strangeloop Networks (acquired by Radware).

This data is supplied by RNS, the information service of the London Inventory Alternate. RNS is authorised by the Monetary Conduct Authority to behave as a Main Data Supplier in the UK. Phrases and circumstances regarding the use and distribution of this data might apply. For additional data, please contact rns@lseg.com or go to www.rns.com.

SOURCE: Leaf Cellular Inc.

View supply model on accesswire.com:
https://www.accesswire.com/673525/Leaf-Cellular-Intention-To-Float



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